Ego Stroking

Definition/Purpose: An ego-stroke is a sincere compliment.  People like to be recognized by name and for their positive attributes.  Ego stroking not only makes the caller feel good, but it also leaves a lasting impression on him, if it is executed well.

 

How It Is Used: You must remember to stroke the caller’s ego and use his name throughout the call.  Ego stroking must be done with sincerity.

 

Example:  

“Bob, you’re a man who is not afraid to fulfill his fantasies and live life to the fullest.  For me, that

 makes you so… so exciting.”

 

Example:

Caller just told you that he was bald…

“You are bald, I like that!  [justify/why] a man with a bald head looks so virile.”

 

For additional call preparation: You have been provided with 3 compliments below.  Turn them into Ego Stokes and complete the sentence by adding 3 justifications/reasons for the compliment/statement provided.

1. I love the way your voice sounds [justify/why]

2. I am so glad you called [justify/why]

3. I bet all the girls find you sexy [justify/why]

Now write 3 ego strokes of your own.  (Compliment + Justification = Ego Stroke)