Definition/Purpose: An ego-stroke is a sincere compliment. People like to be recognized by name and for their positive attributes. Ego stroking not only makes the caller feel good, but it also leaves a lasting impression on him, if it is executed well.
How It Is Used: You must remember to stroke the caller’s ego and use his name throughout the call. Ego stroking must be done with sincerity.
Example:
“Bob, you’re a man who is not afraid to fulfill his fantasies and live life to the fullest. For me, that
makes you so… so exciting.”
Example:
Caller just told you that he was bald…
“You are bald, I like that! [justify/why] a man with a bald head looks so virile.”
For additional call preparation: You have been provided with 3 compliments below. Turn them into Ego Stokes and complete the sentence by adding 3 justifications/reasons for the compliment/statement provided.
1. I love the way your voice sounds [justify/why]
2. I am so glad you called [justify/why]
3. I bet all the girls find you sexy [justify/why]
Now write 3 ego strokes of your own. (Compliment + Justification = Ego Stroke)